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General Motors has been taking a beating for over a year now due to sales dips, make/model image problems, and labor and legacy issues. Truly, if there was a better time to jumpstart the company, I don’t know what it would be. Fortunately, someone in GM’s walnut-trimmed boardroom is getting the message: build what we want and we will buy it. The Buick Enclave, a luxury SUV making the rounds of the U.S. auto shows, appears to be one such winner.

I realize that I am in the minority of car critics, but I think that Buick is on the right track. The Lucerne, a full sized car based on the Cadillac DTS, is a beauty and Buick’s next newest model, the mid sized Lacrosse, is another attractive looking car. Still, Buick’s remaining fleet has been scaled back with only two SUVs and one crossover vehicle, the Terraza, left. At times it isn’t clear what plans GM has for its “near luxury” division, but if the Enclave is one example, then Buick has a promising future.
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The venerable Buick Park Avenue is no more, having been replaced by the all new Buick Lucerne, a down market version of the Cadillac DTS. With a 275-hp Northstar V8 engine, the Lucerne becomes the first Buick car in nearly ten years to arrive equipped with a V8. The entire Buick line up is in the process of being overhauled, so let’s take a look at this make’s newest flagship and see how it plays a part in GM’s overall strategy.

If you are a fan of the Buick brand you have witnessed your fair share of changes over the past five years. Gone are the Park Avenue, LeSabre, Century, and Regal, and in its place are the Rendezvous, the Rainier, LaCrosse, Terrazza, and the Lucerne. All the changes are the result of General Motors’ broad realignment strategy in the wake of retiring the Oldsmobile brand, lifting Saturn into the fold, and setting strategy to compete against the nonstop onslaught of foreign brands including Toyota, Lexus, Nissan, and Infiniti.

One look at the Buick and you will notice a strong resemblance to the Cadillac DTS. The Buick’s oval grille sets it apart from the Cadillac’s firm nose, but a cursory examination of the body lines tells you that these cars are in fact twins. In the past, Buicks were essentially “stripped down” versions of Cadillacs, while Oldsmobile and Pontiac were more luxurious or sportier versions of Chevrolet models. Clearly, GM is repositioning Buick to have a more distinct “near luxury” look without stepping on Cadillac’s toes, while giving the Buick division a much needed replacement for the aging Park Avenue.

For the car shopper, the Lucerne is value priced, arriving at in showrooms at just under 27K. With a standard 3.8 V6, the automaker can claim decent fuel mileage of 19 mpg city and 28 mpg highway. In these days of hyped up gas prices, favorable fuel economy is a keen marketing tool, but expect many buyers to opt for the ultra powerful Northstar V8 instead. Why? Because, if they want to purchase a Buick, they likely will want the power to go along with the luxury. It remains to be seen how well the V6 operates in a car that is 203 inches long and weighing in at nearly two tons.
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I realize I may be stepping on some toes, but please hear me out. The upcoming, new from the ground up, GMC Yukon is certain to be perceived by some as being too much…in size, that is. With fuel prices at an all time high and consumer sentiment shifting to smaller vehicles will the GMC Yukon be considered outdated even before it hits showroom floors in Spring 2006? Let’s take a look at many of the changes planned for the all new Yukon and then you can decide for yourself.

General Motors has been itching to release the Yukon and a host of other full sized GMC/Chevrolet models to the public as soon as possible. Some find this odd, particularly since fuel prices are high and demand for large vehicles is on the decline. Still, there is good reason why GM wants you to take a closer look at upcoming offerings including the 2007 GMC Yukon, their big SUV:

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According to a new survey by JD Power and Associates, approximately one third of consumers in the United States consider fuel economy to be a key factor when purchasing a new car. With fuel economy, dependence on foreign oil, pollution, and global warming weighing heavy on the minds of so many people recently, it may be a surprise to learn that in 1992, General Motors actually produced a vehicle that achieved 100 miles per gallon (MPG).

In order to get a better idea of what General Motors has been doing for the last 25 years, it is important to first learn about another amazing vehicle: The GM TPC. The TPC (which stands for “Two Person Commuter”) was able to obtain 75 miles-per-gallon. It weighed approximately 1000 pounds and resembled a Geo Metro. GM abandoned the project vehicle, which contained a frugal 3-cylinder engine, when they needed to add another 200 pounds of reinforcement. This unfortunate turn of events can be blamed on GM’s need to comply with America’s then lax safety laws.

While the existence of such a vehicle may be shocking to some, what is even more shocking is the existence of other prototypes made by General Motors that met the same demise. These vehicles included the GM Lean Machine (80 MPG) in 1982, along with a number of other fuel efficient vehicles like the GM Aero-X, the GM Aero 2000, and the finally the GM Ultralite (which had achieved 100 miles-per-gallon). While Honda was leading the world with the Civic VX in 1992 (achieving 50 miles-per-gallon) the USA- owned General Motors was producing 100 MPG vehicles behind the scenes, all the while selling 20 MPG vehicles to the public.
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