Volkswagens’ plans to deliver a sub-Golf sized car to the U.S. market has stalled as the German automaker considers allowing rival DaimlerChrysler [DCX] to import the car instead and sell it under the Dodge label. VW dealers are naturally unhappy about the move, but much more is at stake than what is evident. Will the Polo still show up? If not, why not?
The world of automobile marketing has changed drastically in the last generation. Gone are brands that are purely set behind national borders and localized brands. Instead, vehicles are being sold that wear one label but are actually built by another manufacturer. Globalism is here and automakers have openly embraced these changes.
Volkswagen’s Polo is a likely entry into the U.S. market as a model that would fit nicely below VW’s Golf in its American line up. Many manufacturers are changing their car lines to allow for smaller cars to become the new entry level vehicles in their fleets. Here are some examples of cars that recently were introduced or soon will find their way into car lines:
Chevrolet: Korean automaker Daewoo, a GM subsidiary, supplies the Aveo for Chevrolet. This bottom rung car is positioned directly below the Cobalt.
Honda: After 35 years, the Civic will no longer be the entry level model for Honda. An even smaller car, the Jazz, will be imported in about one year’s time.
Mercedes: Yes, even a luxury automaker such as Mercedes is contemplating bringing in one or two lines of cars smaller than its current “baby” Mercedes line, the C Class cars.
BMW: Ditto for the another German luxury make.
Dodge: With the Neon replacement Caliber soon to appear, Dodge is still looking at offering a car smaller than the Caliber for their fleet. With DCX’s Mitsubishi relationship scuttled, the Japanese automaker can no longer be relied upon to supply a steady stream of entry level cars for The Chrysler Group.
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Once again, Nissan is putting into practice with its all new Sentra model something that has succeeded for them in the past: push the model up market. As it first did with the Maxima and later with the Altima, Nissan has now promoted the Sentra to make room for the pending introduction of the subcompact Versa. With the all new model, Sentra fans will find a better equipped, more polished model then any other car that has ever worn the Sentra nameplate. Intrigued? You should be: the car simply goes where no Sentra has gone before: up market.
Over the years, plenty of automakers have taken a popular selling model and elevated it one notch. Why? For a few reasons: to capitalize on demand for the model – a more luxurious version typically carries more profits with it then the base model. Instead of losing customers to another model [or worse, another make] when they are ready to trade up, why not move up the model instead? Another reason: the introduction of a newer, but smaller model in the line up. For Nissan, the latter reason holds especially true as the subcompact Versa, a car built to compete against the likes of Scion enters the Nissan line up at about the same time.
The new Sentra is much more roomier than the previous model. In fact, it could be mistaken for a midsize car as it packs in an additional 10 cubic feet of interior space. Other surprises found with the 2007 Sentra include a center console/shifter and dual folding high back rear seats to maximize carrying potential. Importantly, front and side impact air bags are now standard and a whole host of options not previously available with the model can now be had. These options include: smart key accessibility, Bluetooth wireless, a sound system to die for.
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Kia vehicles have managed to make significant strides in quality and durability since being introduced to the US market in 1994. Widely panned by critics as producing cheaply built and cheaply priced models, some Kia models are now performing at average or slightly above. The Kia Rio is not one of these cars, however. Only the extended warranty makes the Rio worth a look otherwise slightly more expensive cars from Toyota are preferable.
With a base MSRP of just $10,735, the Kia Rio is touted as “still the most affordable 4-door sedan in America.” Certainly, when it comes to price, the Rio is a winner. Add in standard features such as dual remote mirrors, driver lumbar support seats, and the extended warranty, and the car is a value leader. Of course, air conditioning will cost you extra and don’t expect to find any type of radio in the car either unless you pay extra for it. Remember, the emphasis is on value, not equipment.
The Kia is powered by a 1.6L DOHC 16 valve I4 engine paired with a five speed manual transmission. The five passenger sedan produces an anemic 104hp; a four speed automatic transmission is optional.
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Prices for top selling luxury cars can easily top $50,000 when taxes, destination charges, and dealer prep fees are factored in. Generally, this isn’t a problem as the customer who purchases a vehicle of this renown can afford the big price tag. However, automakers have learned that there is a market for “entry level” luxury cars for up and coming buyers who want the name without paying the steep price. The dilemma for automakers is not to water down the product line, rather to offer a car that upholds the marquee without diluting its value. One such car that has successfully filled that criterion is the Jaguar X Type, the focus of this review.
Admittedly, I am biased toward purchasing American cars even through the ups and downs of the U.S. car industry. Still, I am fascinated by changes that occur in vehicles throughout the world as I know that at some point those changes will be incorporated into cars traversing North American highways. One such feature that I have seen grow more commonplace is the use of all wheel drive to power automobiles. Subaru, for years, has offered all wheel drive across their model line, but few cars – foreign or domestic – have incorporated what has chiefly been the realm of sport utility vehicles.
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