Ever since the first car was made manufacturers and tuners have been producing literature to promote their products.
One of the most interesting aspects of collecting auto brochures is that they provide a unique social history of the time they were produced.
For example if you have a brochure for a Volkswagen Beetle from the 1960’s you will find information about the time in which it was produced like hairstyles, clothing and popular decor of the time.
Add to this, the fact that most brochures can be bought inexpensively and take up little space to store (unless you get obsessed!) you have the basis for a popular and rewarding hobby.
However, as with all collecting there are many ways (especially as a beginner) that you can come “unstuck” and end up spending your hard earned money on inferior, fake or incomplete brochures.
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Volkswagens’ plans to deliver a sub-Golf sized car to the U.S. market has stalled as the German automaker considers allowing rival DaimlerChrysler [DCX] to import the car instead and sell it under the Dodge label. VW dealers are naturally unhappy about the move, but much more is at stake than what is evident. Will the Polo still show up? If not, why not?
The world of automobile marketing has changed drastically in the last generation. Gone are brands that are purely set behind national borders and localized brands. Instead, vehicles are being sold that wear one label but are actually built by another manufacturer. Globalism is here and automakers have openly embraced these changes.
Volkswagen’s Polo is a likely entry into the U.S. market as a model that would fit nicely below VW’s Golf in its American line up. Many manufacturers are changing their car lines to allow for smaller cars to become the new entry level vehicles in their fleets. Here are some examples of cars that recently were introduced or soon will find their way into car lines:
Chevrolet: Korean automaker Daewoo, a GM subsidiary, supplies the Aveo for Chevrolet. This bottom rung car is positioned directly below the Cobalt.
Honda: After 35 years, the Civic will no longer be the entry level model for Honda. An even smaller car, the Jazz, will be imported in about one year’s time.
Mercedes: Yes, even a luxury automaker such as Mercedes is contemplating bringing in one or two lines of cars smaller than its current “baby” Mercedes line, the C Class cars.
BMW: Ditto for the another German luxury make.
Dodge: With the Neon replacement Caliber soon to appear, Dodge is still looking at offering a car smaller than the Caliber for their fleet. With DCX’s Mitsubishi relationship scuttled, the Japanese automaker can no longer be relied upon to supply a steady stream of entry level cars for The Chrysler Group.
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Toyota has a couple of big things in store for the Camry when the 2007 model year version of the car rolls out this coming summer: a complete redesign and the availability of a hybrid engine. Already the best selling car in America, the Camry is destined to be overhauled and re-engineered. Let’s take a look at some of the changes scheduled for Toyota’s venerable model.
New Styling Cues – Nobody has ever said that the Camry is a knock out when it comes to style. Despite its pedestrian look, the Camry has managed to capitalize on Toyota quality, price, and engineering to present a car that is clearly a best seller. Still, critics have routinely yawned at the Camry’s looks, but that will soon all change and dramtically at that. Borrowing some styling cues from Toyota’s Lexus line up of luxury cars, the 2007 Camry is expected to delight motorists and critics alike. Witness the recently made over Toyota Avalon: what was once a bland, full sized car has now been transformed into a sleek, luxurious sedan.
Time For A Hybrid – Toyota is riding the hybrid crest and it will, therefore, introduce hybrid technology into the Camry line up. Like all other Camry models, the hybrid version will also be built in the US, making it the first Toyota hybrid to be built outside of Japan. However, the battery and inverter will be imported from Japan while the engine will be Kentucky built. The Camry will join the Prius and the Highlander as the third Toyota model to offer hybrid technology.
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After months of nonstop hype, the 2007 Saturn SKY is now entering dealer showrooms. This two seat roadster marks an important turning point for the Saturn brand long identified with building nondescript, but dependable vehicles. With an MSRP of $23,690, the SKY is certain to sell for several thousand dollars over the dealer’s sticker price as demand is expected to far exceed capacity. Let’s examine the Saturn brand and the car behind the hype to see if the SKY was worth the wait.
Since Saturn’s first cars became available in 1990, the brand has attracted a loyal following of owners who liked the company’s simplicity and consumer friendly dealer network. Indeed, Saturn’s “no haggle” pricing revolutionized the relationship between dealer and customer changing the typical adversarial business transaction into a partnership benefiting buyer and seller alike.
Originally, Saturn was established as a separate company, but wholly owned by General Motors. The idea behind Saturn was that the company would build import fighting small cars to compete against the likes of Toyota and Honda. The S-Series, made with “ding proof” polymer side panels was an immediate hit and Saturn relied exclusively on this line of compact coupes, sedans, and wagons for nearly a decade before a second, larger model was introduced.
The dream of keeping Saturn separate from GM eventually died and the brand was brought into the GM fold to be managed much like Chevrolet, Buick, etc. are today. Indeed, the Spring Hill, Tennessee factory, which was exclusively designed to build Saturn vehicles remains in business, but many of the division’s cars are now being built elsewhere including the SKY.
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